The companies looking to bring more followers and fans onto WeChat embed a QR Code linked to their account in as many places as they can. Official Account ID: WatsonsMalaysia 020 (Online to Offline) via QR Codes In China, the followers also have exclusive access to their services and receive discounts at the nearest Watson’s store by sending their location to the account. Chinese customers can purchase their products through the WeChat store. Watsons, the largest personal care store in China opened an official WeChat channel. Give e-coupons that they can exchange in stores.There are three ways to market to consumers on WeChat: